Table 1 Motives for choosing internet-based treatment, major themes and sub-themes
| The decision to reduce alcohol | Consequences of alcohol use | Reasons for choosing Alkoholhjälpen |
|---|---|---|
| Escalation over time | Feelings of regret/shame | Availability |
| Medical or physical problems | Affects relationships | Anonymity |
| Felt bad/shame | Risky behavior | Instead of other forms |
| Relationships | Overweight | No alternatives |
| Work related | Fatigue | |
| Curious/as an experiment | No consequences | |
| No special reason |